As is now my annual tradition, it’s time for me to tell everyone how much money I make!
Why? Well, I find the financial opacity of the freelance world a bit intimidating, and I suspect that some others do, too—particularly those who are interested in freelancing, but haven’t yet jumped in. So I’d like to do my part to lend transparency by laying out my financial picture for all of you. And if you’re interested in more stuff like this, check out the results of the 2020 Cartographic Freelancer Survey.
My business income comes from a few different sources:
Freelance Cartography: $32,876.34
I mostly make my living by doing freelance mapping (and an occasional bit of freelance GIS) for clients. This number, like others here, represents my gross earnings, before taking out business expenses, etc.
Other Freelancing: $11,500.00
I also earn money from some other non-mapping freelance work. I do editing and layout for Cartographic Perspectives, and I’ve done some bits of paid writing, other design work, etc. I also got a $2,500 coronavirus relief grant that’s counted here.
Instead of making maps for clients, I sometimes (or often) spend time making maps for no one in particular. And then I’ll put them up for sale in case anyone wants to buy them. This year’s value is super-high because I sold one of the only copies of my cyanotype atlas for $1250.
So, that works out to a gross business income of $48,654.68. Here’s how that compares to the last several years:
My Income is not Quite a Salary
If you’re only familiar with earning money as a salaried employee, my income might seem higher than it really is. After business expenses, I earned about $46,000 in self-employment income. For my personal tax situation (single, living in WI), my take-home pay would have been similar if I had worked a salaried job (with health insurance, but no other benefits) that earned about $37,000.
This difference is because self-employed people pay a much higher tax rate, and have to cover their own health insurance. This comparison doesn’t figure in any other benefits an employer might offer, like retirement savings contributions. If we count the amount that I should be saving for retirement (but can’t afford to), then the gap is a few thousand dollars larger.
As mentioned above, I earn income from prints of my work. Most of the things in my storefront have never sold more than a few copies. It’s pretty much all income from River Transit maps. But, it doesn’t cost me anything to offer things for sale, so if I can earn $10 from one of the less popular items every once in a while, I might as well take it.
I greatly appreciate the kindness people have shown me over the years through donating to support the unpaid parts of my work. It’s becoming an increasing fraction of my overall income. If you’d like to add your own support, here are some handy buttons:
Finally, I hope all this stuff above offers some useful insight as to one freelancer’s life. I’m sure some others earn more, and some others earn less. I’d encourage others who are comfortable doing so to share their own financial information, to make the picture a little broader.
When I gave my NACIS 2020 talk,A Few Thoughts on Critique, I was very careful to avoid the appearance of telling people what to do. I offered only suggestions that people might consider if they chose to improve their critique practices. I feared that any stronger language, saying what I thought people should or should not do, would probably just lead to endless squabbles over details that did not matter, and which only distracted from the problem that needs addressing: how often we fall into the trap of critiquing for the needs of our own ego, rather than for the benefit of our community. And how the effects can, and have, caused real damage to our colleagues.
But today I feel bolder, and my thoughts have grown new wings. And so I will tell you directly what I think you (and I!) should do to reduce the toxicity that can creep in when we opine on the works of others.
Critique with empathy.
Assume that the designer is, like you, a human being capable of both complex thought and honest mistakes.
Ask yourself how this competent and well-intentioned person could reasonably end up making decisions that you consider laughable, erroneous, or ill-conceived. That was unlikely their intent.
Consider the tools, privilege, and knowledge that this person did not have access to, and which you might.
Ask questions before offering assumptions.
Remember that the answer is always more complicated than “the designer is just stupid.” You know that the real world is richer than that.
Reflect on the ways that you could have fallen into making that “design mistake.” Perhaps you did once, in the past.
Don’t mock your past self for the sin of combining honest effort with inexperience. Critique yourself with the same compassion that those around you deserve.
Accept that other designers’ goals may differ from yours. Realize that the things that you want to change, may in fact be unimportant to what they are trying to do.
Remember that most of the design details that we teach and debate at conferences are usually unimportant in the big picture. This is liberating.
Admit your goal to yourself. If you offer a public opinion because you want attention, that is natural. It feels good to be acknowledged as an expert, or as entertaining. Own this honestly, and without shame.
Ask yourself how you can earn this good feeling without demeaning or otherwise harming someone else.
Remember that critique is always personal. There is no clean separation between the artist and the art that allows a wholly dispassionate discussion of someone’s work.
Think about how you’ve been stung in the past by critiques, no matter how well-intentioned, or how much you agreed with them.
Be kind when wielding the benevolent scalpel.
Understand that it’s OK for a designer, including you, to not want feedback. Sometimes it’s fine to let a work be what it is, and move on to other things.
Enjoy the unintended laughter that you sometimes find in the works of others. Share that quietly among friends, not with the world.
Never feel bad for wanting to improve someone else’s work, but accept that it is not always productive to share those ideas.
I offer this semi-poem as a moral framework for giving critique that can enlighten, without resorting to shame or ostracism. Add to it, remix it, or ignore it. It’s a list that I’m going to try to keep living up to, and continue to think about.
Every year I look forward to attending the NACIS conference in October; it’s a chance to reunite with old friends, learn a bunch of new things, and come away inspired to improve my own cartographic practice. While I’m there, I also like to share my thoughts with whoever will pay attention to me, by offering a talk of my own.
Of the presentations I’ve given over the years, I think the one at NACIS 2020 (held online this time around) was perhaps the one that is most worth hearing. It encourages us to address an ongoing toxicity in our profession, so I wanted to share a transcript of it with you here. While it does exist in video form if you want to watch it that way, I know that text is more accessible, and, for many situations, just more convenient.
The reason that I have this text version is thanks to my colleague Travis White, who suggested that NACIS presenters offer transcripts to accompany their talks. I wrote up mine shortly before I actually spoke, so I drifted a little bit from it during the live performance, but it’s got pretty much all the same ideas. It’s just missing the useful(?) hand gestures that I often make while talking.
Also: wow, it feels weird to see this written down. My speaking manner is grammatically and structurally looser than my usual writing style.
Thanks for joining, everyone! I’m coming to you from south central Wisconsin, on lands seized from the Ho-Chunk people. And from this place, I’m going to talk a little bit about map critique. Critique is a great tool in our profession. We put our work out there for feedback, and the advice we get helps us learn new things and grow as designers. But, like any tool, critique can be used for good or for ill, and for all the good and growth that critique promotes in our community, it’s important to recognize that sometimes the way in which we offer our opinions on others people’s work can do real harm to our colleagues or potential colleagues. I’ve seen critique used to shame people or gatekeep: to push them away from our community because they’re judged to be doing things in the “wrong” manner. And, look, I’m not here to give you a set of rules that tell you how you must critique. Instead, I’m just going to share a few ways that I happen to think about critique, and you can take or leave them, but I hope you might find them valuable, as I do, in helping keep our critiques away from the toxic side of things, and more toward the constructive side. That’s all.
And the first of those ways is that I try to focus on listening first. When someone asks me, “Hey, what do you think about my map?”, I try not to just jump in and say, “well, you should change that projection, or you should use a different set of colors, etc.” Instead, I might turn some of those potential changes into questions, and ask, “Well, why did you choose that particular projection? What was your reasoning behind these particular colors, etc.?” In order to give this person the most relevant advice possible, I need some context; I need to know how the map got to be this way, and that comes from listening. Maybe this person is operating under certain restrictions, for example: limitations of their data, or design constraints imposed by a client. And so certain things on this map are that way for a reason, and can’t be changed, and that’s useful for me to know. Or maybe this person’s goals for the map are different than I had assumed, and certain things that are important to me, aren’t to them, and vice-versa, and that’s good for me to know when I offer feedback. Regardless of the situation, I just don’t want to give my opinion based on a bunch of assumptions about what’s going on; I need facts, and those come from listening.
This can also create opportunities for learning. If I tell a student, “hey, change that projection on your map,” they might just do so because I said so, without really understanding. But if I first pick that student’s brain and ask, “What do you know about projections?”, I might find some gaps in their knowledge, some opportunities to teach them. And I think this is true for most critique situations, not just with students. The more I understand about what this person knows and thinks and is trying to accomplish, the greater the chance that my advice might be able to teach them something.
This sort of back and forth—this dialogue—is not always practical in every critique situation. I understand that. But, I think it’s a nice goal to aim for, because when you can get it, you’ll get a lot more done together.
Now, once I’ve listened and it’s my turn to speak, my second thing is that I try to speak in a way that acknowledges my subjectivity. Anytime we offer someone critique, it’s rooted in our own personal understandings of what we think good design is. But it doesn’t take much time looking around this community to see that there are a lot of different design opinions out there, and mine is not the only valid one. And so I just don’t want to speak in a way that implies otherwise. I said before that I don’t want to jump in and say, “change this, do that, etc.,” and that’s partly because I want to listen first, but also because “change this, you should do that” — those are words of command, that obligate people. And I don’t want to sort of arrogantly assume an authority for my opinion that suggests that it is the way that things should be done. Instead, I’d rather speak more cooperatively, saying, “Well, in my opinion, you should try moving the legend over here to balance the layout. If I were you, I might use different colors, etc.” Just language that emphasizes that this is my opinion. And as part of this, I’m not saying that you can’t try and convince people that your opinion is a good idea, or not to tell them that they should make changes. What I’m saying is that it’s all about the approach. You can come into a critique with language that commands, or language that cooperates and suggests. Which do you want to do? I think you’re more likely to find success with the latter in convincing people to do things the way you’d like.
The third thing I think about is motivation: what’s driving this critique? We offer people advice because we want to help them, and because it’s satisfying to see works improve and people grow, but there are also more selfish motivations that can filter in. Sometimes we critique because we want to show off to people, to get them to praise us, or to entertain them. And here I speak from experience. Years ago I ran a map critique blog called Cartastrophe, in which I would rip maps from the internet, and sarcastically break down everything that this person did wrong and that I could do better. I created that blog because I wanted people to pay attention to me—I was just starting out in the field, and I wanted to prove to myself, and to others, that I was good at maps and that I was better at it than some other people. And it was ugly, and I’m sorry I did things that way, and it’s gone now. But I bring it up because it’s important to recognize that these motivations linger within all of us. I think it’s natural as a human being to feel the urge, from time to time, to make ourselves look better, or get attention from others, at the expense of somebody else. And I think this is where the more toxic potential of critique comes in, when it’s driven by these sort of selfish, posturing, ego-driven motivations. And it’s something we’re all susceptible to. I think it’s an easy trap to fall into: offering critique more for the needs of your own ego than for the benefit of the person who made the map. I’ve certainly done it. So it’s just good to keep an eye on those tendencies, and make sure that ego-driven motivations aren’t getting in the way of the potential good that we can offer with our advice. Because it’s something that will always be there.
It was one thing for me to run that blog when I was just starting out, but if I were to do the exact same thing in the exact same way now, it’s important to recognize that that would be much worse. Because I’d be using the influence and experience I’ve accumulated over the years and using it to mock and punch down against people who might have less. And that brings me to my fourth point, which is that it’s important to recognize that context of a critique has an influence. A critique is not just one person in a vacuum giving their humble opinion to another person in a vacuum. How that critique is understood, and the influence it has, is affected by the stature, authority, power — whatever you want to call it — of the person who is offering it. Say, for example, you really like someone’s work and you go and praise them on social media. That’s great, but if the context also happens to be that you had a large social media following, then that praise can be career-making for someone. You might be putting them in front of an audience that can give them new opportunities that they never had before. It wasn’t just the opinion you expressed, but the context of how many people paid attention to your opinion, that mattered here. Or maybe you’re giving someone advice about things you think they should change about their work to improve it. And maybe they disagree somewhat — they have their own design opinions, and they think about engaging you in a dialogue to discuss them. But, maybe the context is that you’re an influential person at a company they might want to work at someday. So, instead, they think to themselves, “this person can influence the direction of my career, and I don’t want to push back against them, so I’m just going to shut up and tell them they’re right.” That’s not necessarily what you wanted to have happen, but it’s the sort of thing that does happen, and it wasn’t because of the particular opinions offered, or the intent, but just the context.
So, the bottom line is: a critique is never just about your opinion. There’s always a context of more stuff going on, and I think it’s our responsibility to just look around and be aware of what other influences our critique could have before going into that situation.
And know, too, that you might have more influence in these situations than you think. Because, in the end, it’s about how many people listen to you, or look to you as an authority — not how many people you think should listen to you. This is something that others put upon you, and even if you don’t think of yourself as important, you may still hold sway over more people than you think.
So that’s it — four things about critique. And, again, these are just my thoughts; you can take or leave them. But whatever you do with them, I hope we’ll all think from time to time about how to improve our critique practices, the way we absorb tips at NACIS for improving our design practices. And I think this kind of work is important because we have a problem. I think it’s important to acknowledge that our community is not always as welcoming as we sometimes hope it to be. And part of the problem — part — is the tone and manner in which we sometimes offer our opinions on the works of others. I’ve seen so many people come forward in the last few months, talking about how they don’t feel comfortable sharing their work with the cartographic community. They’re afraid of being publicly humiliated; of having their careers harmed; of being labeled a “#cartofail,” which is an ugly hashtag on Twitter in which shame is dished out to those who do things in ways that are “not allowed.” These people have seen what happens to their colleagues and they’re not willing to participate. Think of the damage that that does to our community. These are people who want feedback. They want to get better, and they want critique. But they want constructive critique with a helpful tone rather than a superior one. But the pool of that is polluted with these more selfish, ego-driven, gatekeeping critiques, and so it’s simply not safe for some people to participate in. And I suspect that goes doubly for those with marginalized identities whose careers are already more vulnerable. That’s why this matters, because this hostility is out there. And I’m not just talking about social media. It happens one-on-one, it happens in classrooms, and I’ve seen it happen during conference presentations. And it does harm.
So I hope we’ll work not only on how to improve our own critique practices, but those of our whole community, and those of our colleagues. And here I don’t just mean calling people out. If you see someone mocking another person on Twitter, mocking them in turn is probably not going to get you very far. Instead, I’d think back to the first couple of points I made — engaging in dialogue, asking questions, speaking cooperatively. And recognizing that this is ongoing work. This is something we’ll always be improving at. I just gave you four ways I think about critique, but I don’t live up to them nearly as much as I would like. They’re goals I work toward, and my goals will keep changing over time, as yours will. This is an area in which we’ll always be growing. But regardless of the particular goals you want to set for yourself here, I’ll leave you with one that I hope we can all agree is worth aiming toward. I would like it if, when people receive feedback from the cartographic community, they never walk away from that exchange feeling shamed or lesser, but instead that this is a community that cares about them. And more importantly, that this is a community to which they can belong.
Meanwhile, thanks for reading, and please feel free to share this around. My hope is that, in 2021, we will work to treat each other with an even greater degree of kindness and respect. I have always been impressed by the cartographic community’s desire to be open and welcoming; let’s keep trying to live up to that goal.
Friends, each year you are kind enough to offer some financial support to my various map-related efforts, and in turn, as is my annual tradition, I want to be transparent in reporting back on what, exactly, those efforts were. With your support, in 2020, I was able to (in no particular order):
Organize How to do Map Stuff, a global festival of cartographic tutorial livestreams. This turned out far better than I had hoped, and was a highlight of the year. At one point there were over 400 concurrent people tuning in. Thank you to everyone who presented, watched, and spread the word. Most every presentation continues to live on YouTube, so make sure to check them out. Besides organizing things, I also wrote up a report afterwards on what it was like to organize something like this, in case you may find it valuable.
Continue my “Live Carto” series from 2019, with six new broadcasts. Some of these were tutorials/walkthroughs, and others were live looks at me working through a project in real-time. Thanks everyone who showed up! I have a few plans about how to keep these going in 2021.
Create a new mini-series:The Serene Practice. In a conversation with Meghan Kelly & Lauren Tierney, one of them mention (I can’t recall who) that people would watch a map being labeled. So, I put together a series of videos showing just that. There’s relaxing music, and the satisfaction of watching labels slide into place.
Make even more video content besides all that stuff listed above! 2020 was the year I started to learn Adobe Premiere and After Effects. I’m still a dabbler, but it’s been fun to play around with these two tools. As time goes on, I’m sure I’ll come up with new uses. For now, you can watch a spinning Mars globe that changes colors, and animations that show the geometric relationships between labels and features.
Send my cyanotype atlas on (what will eventually be) a world tour. Dozens of people signed up to receive my Atlas of Great Lakes Islands, and early in 2020, I sent it on its way and coordinated everyone to make sure it continued smoothly on its journey. However, it had only made about ten stops before I paused things due to COVID-19. While the atlas itself is unlikely to transmit the virus, I didn’t want anyone to have to make unnecessary trips to their local post office. So, it’s on hold until things improve. I look forward to restarting the tour in a few months!
Answer a lot of questions via email, Twitter DMs, YouTube comments, etc. People write to me each year asking for software help (especially Blender), career advice, interviews for school projects, or map critiques. I try to take the time to write back to everyone. It’s not really something I’d considered, when writing tutorials: the more resources you put out there, the more of these kinds of interactions they generate. I’m happy to help, and will try to keep up as long as the the volume remains manageable.
Conduct the second biennial Freelancer Survey with my colleague Aly Ollivierre, and special guest discussant Molly O’Halloran. Once again, we hoped to help empower carto-freelancers to know their worth by better understanding the state of the industry.
Keep my tutorials updated. As software changes, often these resources need updating to stay useful (it can be frustrating and confusing to read through a tutorial that doesn’t quite match what you’re seeing on screen). This time around, I needed to update my tutorial on Smart Type Halos to account for updates to Adobe’s interface.
Present at various (virtual) conferences. This year, I offered my thoughts on critique at NACIS 2020, in response to some of the unfortunate toxicity that’s been surfacing in our field. I also was honored to be invited to present at the 2020 Indigenous Mapping Workshop, where I gave a couple of tutorials on labeling and typography.
Create a bunch of random one-off mappy things that get released to the winds of Twitter. But, if you don’t want to search for them all, I’ve assembled most of them into a free PDF book: An Atlas of Minor Projects!
Continue my long tradition of pitching in to help NACIS, the main professional society for mappers in North America. It’s an all-volunteer organization, so the more we all help out, the better it becomes. In the last year I:
Served as a judge for the Atlas of Design
Served on the Diversity & Inclusion subcommittee
Joined the Nominations Committee
Helped oversee logistics details for getting reprints of the first three volumes of the Atlas of Design to customers
Coordinate a holiday shopping guide to boost the visibility of people who sell map-related products to consumers (posters, hiking maps, map apparel, etc.). Just a simple Google Doc, where people could sign up to list their map-related store. The link has been clicked over 1700 times. I think joining together has really helped boost our visibility.
Organize a nascent collective of map artists. It’s still very much in the early phases, but that shopping guide was the seed of an idea that I’ve long wanted to embark on: bringing together people who sell map products into a collective. A place where we can advertise our wares together, and have a bigger impact than if we were separate. A small group of us have organized as the Independent Map Artists, and hopefully you’ll hear more as time goes on.
It’s probably good for me to have written this, because 2020 was a challenging year, and this list makes me feel just a little bit better about how it all went.
Your patronage helps me justify taking time away from my freelance work in order to write, design, and help others. It also pays for things like conference fees, the cost of keeping this site ad-free, domain names, and other direct costs associated with all these side projects. Thank you for making this list possible!
As we move into 2021, I hope to continue to merit the support you have shown me. I never know exactly how much I’ll be able to do so in a given year, but I do know that I fully intend to keep up my efforts to contribute to the cartographic community. You have all taught me so much, and I will continue repay the favor as best I can.
If you’d like to support my ongoing work, one of the easiest ways you can do that is to spread the word — tell your friends and colleagues about my tutorials, YouTube videos, or whatever else you think they may like. And, if you’re in lending financial support to my efforts in the coming year, I have these two handy buttons for you!
I spend a lot of my time making little cartographic pieces that don’t make it onto this blog. They’re just small, quick items that don’t really need a whole writeup, though I’ve previously collected some of them into “Odds and Ends” posts. Those entries, though, only cover a fraction of the cartographic ephemera I put together, most of which really has no permanent place to live on the Internet.
So, I’ve decided to combine a bunch of them into a book. Nearly forty little projects, all in a simple and mildly attractive PDF. I present to you: An Atlas of Minor Projects.
Grab your free copy and enjoy browsing through the various things that I make in my spare time!
While most of these projects were quick to make, they, together, represent quite a bit of effort. If you draw amusement, inspiration, or some other value from this collection, consider supporting my work. That can be as simple as just sharing this atlas with others! Or, if you have more to spare, you can use these donation links:
When I started my first map-related website back in 2010(?), it had some text on there about how I thought it would be cool to bring together map artists into one place where people could buy our products. This may have been borne out of my own failed attempts to sell a couple maps of my own (things have gotten at least a little better since then).
After this idea sat in my mind for a decade, I finally decided to do something about it. Capitalizing on the holiday shopping season in the United States, I’ve put together a list of small businesses selling map prints and other products. Check it out and spread it around (and support independent map artists)!
(Click that there image to go to the list)
This is also the start, I hope, of something a little larger. I’d like to form a cooperative of independent sellers of map products. I think we are stronger if we band together. If you run a small business selling map products to consumers, feel free to drop on by The Spatial Community (thespatialcommunity.org), which is a public Slack group for, well, people who do spatial stuff. I’ve formed a channel there called #map-products-cooperative. Join the channel and we can start to organize ourselves!
Where I come from, many ice cream places offer a flavor called blue moon. In the freezer case, its unnatural coloration immediately draws attention amidst the more pedestrian offerings of chocolate, vanilla, and strawberry.
Photo by Bill McChesney, via Wikipedia. CC-BY-2.0
Its actual flavor (and coloration) varies from purveyor to purveyor, each with their own secret recipe. According to Mashed.com, “Some say that the ice cream has a breakfast cereal sweetness similar to Froot Loops, while others take in notes of almond or citrus.” In truth, it’s been so long since I’ve had any, I can’t really remember. All I know is that it’s a standard offering at ice cream shops.
Or so I thought. In recent years, I have come to learn that it’s not widely available throughout the United States. It is, instead, a regional flavor, with various articles describing it as a “Midwestern favorite,” and an “iconic Midwestern frozen treat.” But nothing I read was able to give more detail about where blue moon was found — only anecdotal, unsatisfying generalizations about the Midwest. No one had hard data, and, most importantly, no one had maps. The true distribution of this flavor was a mystery that I needed to solve.
And so, I’ve spent a large chunk of the last couple of weeks doing so. Let’s start with the maps, and then later I’ll walk you through how I got the data. For fun, I mapped the data four different ways, so pick your favorite (and click on any to look at a larger version):
I think these maps show pretty clearly that blue moon is a regional flavor, though there are a few possible outposts elsewhere in the United States. However, they only sort of validate all the anecdotal articles about it being a “Midwestern” flavor. Minnesota is as Midwestern a state as they come, but it looks like blue moon is scarce in large parts of the state. Likewise Ohio and Iowa. The Blue Moon Core Area (BMCA), as I’m going to start calling it from now on, is really centered on a subset of the Midwest: mainly Wisconsin and Michigan, and parts of Indiana and Illinois.
These maps also explain why I didn’t realize that this wasn’t a popular flavor everywhere: I’ve lived pretty much my whole life in the BMCA.
Notice that while these maps show the distribution of blue moon, two of them also symbolize how much you should trust the map. What’s that about? Well, let’s talk about how these were built, and all the caveats that entails.
Originally, I was hoping for some way to parse through a whole bunch of menus of ice cream parlors, searching for the term “blue moon.” There are large databases of restaurant menus out there, and there are APIs that let you access those data. But after looking through the data offerings of places like Zomato, Foursquare, and others, I couldn’t find a way to get quite what I wanted (at least for free). I considered doing some manual searches, instead — just picking a few example cities and looking at a few dozen menus of flavors, but that quickly bogged down, too.
Eventually, I gave up on trying to search for the occurence of blue moon on actual menus and decided instead to do keyword searches via Yelp. Through their API (and their website, for that matter), you can specify a location, and a search term. So, if I picked an area and searched for “blue moon,” I might get places that have blue moon ice cream. Might. And here’s where we come to the noise in the data, of which there are two kinds.
When you search for “blue moon” on Yelp, one of the big places it looks is the text of user reviews. So, a place might turn up on my search because someone’s review said, “I like the blue moon flavor here best!” That’s great — that confirms that this place has blue moon. But, there are other ways a place might turn up on the search even if it doesn’t have blue moon. I spot-checked the data and found that sometimes a place would turn up because someone said something like “we only go here once in a blue moon.” Or one person who said, “if the prices were any higher we would just go to Blue Moon Bar.”
There’s also a brand of beer called Blue Moon, and there may be establishments that have Blue Moon in their name. Those are other sources of false positive signals.
For some other results, I noticed there were no reviews mentioning the term “blue moon,” but Yelp gave a result anyway. Not sure what they’re relying on — maybe menu information (though in the two examples I checked, Yelp didn’t offer a menu for that place)? So, here, I can’t really tell if that’s helping either the signal or the noise.
I have no doubt that there are ice cream places out there that offer blue moon, but that didn’t turn up on my Yelp searches. Maybe no one said anything about it in a review, or it’s not on a menu or website that Yelp could check. I would guess, though, that this sort of problem isn’t likely to be concentrated in any given area of the map. An ice cream place in Wisconsin, is not more or less likely to get overlooked in this way than a place in Arizona. So this shouldn’t affect the regional pattern we see.
And there are also, likewise, ice cream places (whether or not they have blue moon) that just don’t show up on Yelp, or weren’t correctly placed into their “ice cream” category (which I used to filter my results).
So, now that we have some caveats for our search data, let’s talk about how those data were collected. I did not just hang out on the Yelp website searching over and over for “blue moon” in different locations. Instead, I had a script do that for me.
It took many hours of false starts and revisions, but here’s the method I eventually came up with (on the sixth try). I created a grid of points that covered the US at an interval of 25km (in my projected coordinate system). Then I later added one for parts of Canada (I was curious if blue moon had crossed over the border from Michigan, but it turns out it largely has not). There were about 19,000 points in total.
I then had my script feed each of these coordinates, one at a time, into the Yelp search API. For the first pass, I searched for any place that was in their “ice cream” category, within 20km of the location I was searching (though Yelp warns that when you set a search radius, they take it only as a “suggestion” and will expand or shrink it without telling you, when they deem fit). The grid points are spaced at 25km, so this creates some overlap between them. The goal here was to basically find every single ice cream place that Yelp knew about. I got a lot of duplicates, which helped assure me that I was covering the area pretty well, and when I filtered through them all I came up with about 39,000 unique ice cream parlors.
I then repeated the search, but this time I included the term “blue moon” (in quotes, to keep the two words together), and I widened the search radius to 40km (the maximum) to really make sure I didn’t miss anything. This time, I came up with 771 unique places which were a subset of the total ice cream parlor dataset.
I lied: I actually did the searches in the opposite order, but I thought it would be easier to explain it if I talked about the simpler search first.
Now we know where (some of) the blue moon places are, and we also know where (most of) the ice cream places area — so we have something to normalize our data with. From here, it was just a matter of visualizing everything, to see what proportion of ice cream places also had blue moon. I first tried the ever-trendy method of hexagonal binning.
Note that there are no numbers on this map. Instead, your chances of finding blue moon just range from “not great” to “pretty fair.” Given the weakness of our data, it’s important not to say too much. Vagueness can be good, and I’m leaning here on what I have called salutary obfuscation. Giving numbers might lead people to place more trust in the map than is warranted.
Also the numbers might seem unimpressive. The largest hexagons represent areas where about 10% of ice cream places had blue moon. That doesn’t seem like a lot for an “iconic” flavor, but again, we’re likely missing a fair number of blue moon occurrences here. That’s also the reason I still showed hexagons for areas where I did not find blue moon. I don’t want to suggest that it’s actually absent from that area, because we cannot be that confident in our search. Instead I just say that the chances are “not great,” which is very different than labeling it “0%” or saying it’s not possible.
But what’s that bit about trusting the data? Well, see that giant hexagon in the southwest, on the border between New Mexico and Arizona? 9% of the ice cream places in the area came up on the blue moon search. So it looks like it’s fairly popular (given the caveat that 10% is pretty high in our data set). Except that if you look at the data, there were only 11 ice cream places in the whole hexagon, 1 of which had blue moon. So the small sample size means it’s hard to trust that this is real and not a blip due to noise. On the other hand, some of the hexagons have hundreds of ice cream places, and dozens of blue moon ones, making it them more robust and unlikely to change much due to noise in the data.
So, the “should you trust the data” question is really “how many ice cream parlors are there in each hexagon?”. Here, I’ve made the hexagons more or less transparent based on that number. Any hexagon with 250 or more ice cream parlors was fully opaque (an arbitrary cutoff), down to 20% opacity for hexagons with only one ice cream parlor. Locations with zero ice cream parlors were removed.
I next tried doing a raster-based map, visualizing a kernel density surface.
Here, I did a 200km radius for blue moon places, and the same for all ice cream places. Then I just took the ratio of the surfaces. I didn’t play with the kernel density parameters too much, except for the radius. A wider radius basically means the end result is blurrier, and I wanted to be vague and blurry because, again, the data can only be trusted to give a general pattern. But, this large radius also creates false impressions at times. There’s a big thumbprint in Idaho, for example. There are a few blue moon places there, but they are all concentrated around one city. However, the kernel density spreads them out into the surrounding area, which is misleading. So there was a tradeoff here (though the large hexagons sort of offer a similar tradeoff).
Here I put stripes over the map in the areas of poor data (again, arbitrarily defined; this time to be locations that had under 100 ice cream parlors). The two symbologies don’t pair quite as “cleanly” as the hexagon method. The chance of finding blue moon is shown by a light-to-dark ramp. But the data quality stripes also darken areas, making them seem like less. It’s not too bad, but unideal. Maybe. Or maybe it’s good to darken those places and make them look like less blue moon is there because we’re not confident in them.
Now, since the first two maps in the series (hexes and kernel density) have problems with low sample sizes in some regions, I decided to make a simple choropleth map of the states.
Not much to say here, except each state had enough ice cream places that I didn’t feel the need to indicate anything about data quality. The result is that we now have a simpler visualization, which is a big advantage. Of course, states are arbitrary, and culture (including food) doesn’t stick to state lines. So this map misses out on some of the subtleties of the pattern — but, it’s also probably the most easily digestible by a mass audience.
Finally, I did one last map (a month after the others). It’s another choropleth, but this time I made up my own area units. Remember the initial list of 39,000-ish ice cream places from Yelp?
Well, I decided to use those dots to define arbitrary regions, such that each region would have roughly the same number of ice cream places. I defined 128 of them, such that each region had either 291 or 292 ice cream shops. This took a long time, because I did it manually rather than figuring out a better way. Then I made another choropleth.
The units are perhaps not always sensibly drawn. But, at least each area is now on equal footing: with the same number of ice cream shops in each, we once again do not need to worry about dividing by small numbers and getting noisy data, as we did in the first two maps.
Weird & interesting projects like this take me a long while, and I’m a freelancer. So, if you derive some value/amusement from it, please consider donating to support my continued work.
Of the four maps, I think the kernel density is the prettiest, but the hexagon map is probably best in terms of showing the pattern at the level of detail that it deserves. The two choropleths are simpler, and the state choropleth is definitely going to be most familiar to an audience.
So there you have it: some hard-won evidence for the distribution of a regional ice cream flavor. Given the subject matter, I’m pretty sure the ratio between “amount of time and effort I devoted to this” vs. “amount people care about it” is going to be pretty unfavorable compared to a lot of my other projects, but I will be able to rest easy at night knowing that I have done what I needed to.
When I teach map labeling, I explain how one of the fundamental principles is to create a clear visual relationship between the label, and the thing it’s labeling. We always want it to be plain to our audience which label is meant to connect to which dot, polygon, etc. There are a lot of strategies for this, and I talk about some of them in this video.
So here, for example, are labels that clearly go with certain map symbols, which is made clear by the position of each label on the screen, its path, and its color:
Sometimes, though, labels don’t clearly attach to anything at all, and instead float around with no particular shapes or colors to relate themselves to. As an example, take the Sahara Desert and Atlas Mountains labels here:
I love this use of labels. It lets you show approximately where something is, without needing to be too specific. It offers what I might call a salutary ambiguity. There are times when it’s good to be vague and approximate. There are plenty of things we might want to map, but which don’t have clearly defined edges or locations. What are the boundaries of the Atlas Mountains? There isn’t some hard line that demarcates the end of the highlands and the beginning of flatter terrain. And what of the Sahara? The desert does not abruptly end and turn green. So many geographic boundaries are fuzzy. Or even unknown: when you’re mapping ancient cultures, for example, it may be that archaeologists only have a rough idea of the lands that a prehistoric civilization inhabited.
It can be hard to symbolize an area that has this sort of ambiguity or uncertainty, and using a label, with nothing else, is sometimes an excellent solution. There are others, of course — fuzzy, simplified polygons come to mind. But sometimes even that is too specific. When it’s impossible or at least unimportant to show specifically where the edges of an area are, a label is your friend.
What’s interesting to me is how this highlights two subtly-yet-very different uses of map labeling. In the first example above (with the point/line/polygon labels), the labels are a supplement to the map symbols. But with our North Africa example, the label itself becomes the map symbol.
Map symbols are positioned in a way that they indicate where something is on the Earth (or whatever other realm we’re mapping). Most of the time, though, labels sort of aren’t. If you’re labeling a city dot, the position of that dot is directly related to the actual latitude/longitude of that city on the Earth. The label, though, is not positioned to indicate a location on the Earth, but instead is placed in a way that simply ties it, visually, to the dot. The city dot is basically fixed by geographic reality (though we do occasionally nudge them a bit), but there are several places the label can go. It is, at best, indirectly tied to geographic reality. It floats, tethered, to the map symbol, which is tethered to the reality.
In essence, there’s a sort of geographic layer to our map, with all the points/lines/polygons/relief/etc. indicating where stuff is. In this layer, position is meant to communicate geographic reality. And then “above” that there’s a layout layer full of other clarifying information, with positions that are not as strictly tied to geographic reality. Instead, the position of items on this layer is a bit more meta: they are referenced to the position of symbols on the geographic layer. This layer includes things like labels, annotations, scales, legend, etc.
So, when we instead use the label as a map symbol itself, to show, with appropriate and valuable ambiguity, where something approximately is, then the label now moves down into the geographic layer.
These are still ideas in progress, and I invite others to come along and refine them (or maybe someone already did so and I’m just unaware). I’m sort of making it up as I go. In truth, I started this blog post mainly because I wanted to just say, “it’s fun how labels can let you get away with indicating approximately-but-not-too-exactly where something is.” But then I started thinking about all this other stuff, and so there you have it.
Sometimes people ask about what’s on the wall behind me when I’m presenting via my webcam. So, I thought I’d make a quick explanatory post.
Nailed to the wall of my computer alcove is a set of four aluminum plates which were used to print part of a book — specifically, the back side of signature 3 of the fourth volume of the Atlas of Design.
Now, if any of that didn’t make sense, that’s alright. I have them up there as a conversation piece, and when people used to visit my apartment (in The Before Time), I would use these plates as visual examples to offer an impromptu lesson on how books are made.
So, how were these plates used? Well, most color printing is done with only four colors of ink: cyan, magenta, yellow, and black (CMYK). By combining small dots of these inks in the right ratios, you can produce full-color images via a process called halftoning. Here’s how it looks at the micro-level (taken from the linked Wikipedia article):
And here’s how it looks at the macro-level, in which layers of varying amounts of cyan, magenta, yellow, and black make up the full-color image:
A book like the Atlas of Design is created using a method called offset printing. You can check Wikipedia for more details, but, the simplified version is: a big printing press will stamp each of those four colors of ink, one at a time, onto a sheet of paper. There are four CMYK inks, and I happen to have four plates. Each plate controlled the distribution of one color of ink when the book was being printed. Don’t be fooled by the fact that they all have a blue color. That’s just the color of a special coating on the aluminum, which controls what parts can pick up ink and what parts can’t. If we zoom in, we can see that they’re labeled, so that the press operator knows which part of the machine to load them into.
So why are these plates so big, when the Atlas of Design is a book that’s only about 9 by 12 inches? If you look carefully, you’ll see we’re actually printing 8 pages of content at a time.
This makes book printing much more efficient. We print 8 pages on a single large piece of paper. And then, we flip that piece of paper over, and print 8 more pages on the back side. So, each piece of paper has 16 pages. That’s for this particular book — if you have different page sizes or a different size piece of paper in the machine, the number of pages could easily be different for different books.
After it’s printed, it gets folded and cut up into the individual pages, and then it gets sewn into the book — some other books use different types of bindings, but this is how it works for the Atlas of Design (which uses a Smyth-sewn binding). This group of 16 pages is called a signature, and if you look at the spine of the finished book, you can see how it’s made of these blocks of pages, each of which started out as a single sheet of paper.
So, these particular plates also have a label indicating which part of the book they go to:
Sig: 3Back means that they’re for the back side of the third signature. I picked this particular signature & side because it features a map that I made, which originally appeared in the Ecological Atlas of the Bering, Chukchi, and Beaufort Seas. The printing company was kind enough to offer me all the plates from the book (that would have been several dozen), but I figured that might be excessive.
When I worked as an editor on the first two volumes of the Atlas of Design, I learned how this method of printing/binding in signatures impacts the book’s production cost. Since we were printing 16 pages per signature, it meant it would be best if our book length was a multiple of 16 pages. A 96-page book is printed from 6 sheets. So is a 94-page book, except parts of one sheet are just blank and eventually get discarded. But you still have to pay for them. So, the cost to print a 94-page book was basically the same as a 96-page book, since they used the same number of sheets. But if we went up to 98 pages, then we would need a 7th sheet (and the corresponding plates), and those extra two pages would suddenly add a lot to the cost.
Not all books work this way, of course; there are different printing sizes, and how the book is bound has an impact, too. This is all sort of simplified, but hopefully you may begin to get an idea of some of the interesting complexities. I really like these plates because they prompt all that thinking about the bookmaking process.
I also think it’s fun to look at how the colors are built up from these four inks. Take, for example, Jonah Adkins’s map of the One City Marathon. He has a bright magenta line running through a green background.
Now, have a look at the cyan and magenta plates that controlled how it was printed in the Atlas of Design (note that these plates only show part of the map; the rest of the map was printed on a different sheet of paper):
On the cyan plate (which, along with yellow, will create a green background), there’s a hole for where the magenta line will go. On the magenta plate, most of the background is absent, leaving just the route line.
These plates are full of all kinds of these fun details, where you can see the artwork being built up piece by piece. Even now I still stop to look at them every once in a while.
So, that’s what’s behind me when you see me on the internet. You’ll mostly just see pieces of the cyan and yellow plates, but there’s a lot more neat stuff going on, all of which was needed to print just one part of just one book.
Friends, a few months ago I finally published An Atlas of North American Rivers, a series of maps showing the connectivity of major stream systems across the continent, done up in a style reminiscent of transit maps. It was a project that I’d left fallow for many years and finally, due to the pandemic lockdown, finally wrapped up after nearly a decade of letting it sit on the shelf.
I was very relieved to have it off my plate after so many years. But, there was one loose thread dangling: I’d long intended to also put together a final piece that combined a lot of the atlas’s content into one single poster. So, a few weeks ago, I finally got around to doing just that.
Feel free to click that image to see a larger version. There are over 800 labels, so there’s plenty of browsing to be done.
So, if the above photos entice you, head on over and grab a high-quality copy!
This map represents a major revision of the design language I used in my original atlas. As I said in that blog post few months ago, while talking about how I’d established the style when I was a more novice designer, “I would quite likely do the whole project differently now (though I’m not sure how).” Well, I figured out some of the “how.”
I’ve changed the typeface over to Mostra Nuova, which you’ve probably seen in a lot of my work (because I’m going to squeeze every bit of use I can out of that $80).
The river names now match the river colors, and are angled to follow the lines.
I’ve given a subtle inner glow to the states/provinces, to help separate them better.
I’ve used different color schemes for different countries.
The colors have been “rationalized.” The various greens of the US states, for example, are now simply tints of the same base color, instead of four ad-hoc creations. The river colors also now exist on an even gradient between two colors, and now use only 3 inks instead of 4.
International boundaries are now distinguished with a white line.
I have been much more willing to simplify the geometry of the rivers (and therefore distort the underlying states/provinces).
For reference, here’s a snippet from the old atlas.
Some of these changes I’d pondered years ago, but was oddly resistant to, like angling the river names or adding glows to the states. But now I’m glad I made the changes. I think the end result looks a lot better.
I decided to keep the map somewhat more sparse than some of the atlas pages. For the atlas, I was often trying to capture every single city and village along the route. Which made it pretty busy at times:
For this poster, I’ve spread things out a bit more. I think there’s a fair density of settlements, but everything still has breathing space.
Finally, I did think about making the poster of all of North America, but there would have been much more ocean on that map, and far fewer rivers. I decided to go with the continental US, plus a fair chunk of Canada and Mexico, which allowed me to fill the space pretty well. Perhaps, another time, there will be another one covering more of the continent. Or perhaps someone else out there will do it.